The RuPay Prime Volleyball League, India's premier men's indoor volleyball league, debuted in February 2022 as the country's first private sports league with team owners as stakeholders. With franchises from 9 cities, including Bengaluru Torpedoes, the league is co-owned and exclusively marketed by Baseline Ventures.

Sony Pictures Networks India broadcasts the league domestically, while internationally it is streamed on Volleyball World. Featuring top players from India and worldwide, the league saw Kolkata Thunderbolts, Ahmedabad Defenders, and Calicut Heroes clinching titles in successive seasons.

Season 2 achieved a cumulative TV viewership of 206 million and over 371 million impressions, with broadcasts in English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network. The league's digital presence soared with 113.9 million views, 92 million reach, and 5 million fan engagements across various platforms, solidifying its impact on social media.